Greenpencil Design
Sector: Branding.
Project: The Sun Deck
Online and offline marketing assets, signage design and maintenance
Background:
When we (The Bus Café) found The Sun Deck site in 2016, it was derelict, vandalised, fly tipped, with a sad looking bar at the end. We put a proposal to the Landlord to turn this tragic spot into a streetfood destination with a cocktail bar. We spent months cleaning and clearing to get the site ready to find other like minded vendors to take the chance and create this place together.
Today it is a thriving outdoor beach bar and streetfood destination with five other businesses; they include The Bus Café, Garage Coffee, PoBoy Creole, Casa Pizza and The Beach Bar. We hold DJ events every weekend that we are open in the warmer months.
Design:
The Sun Deck needed to stand out as a bright, invigorating space so the branding needed to reflect the same. It had to reflect the culture of The Sun Deck as well as compliment potential new vendors. The branding is bold, simple, bright with an element of beach vibes.
I manage all the marketing materials and assets, from social media templates, to local advertising. I design and update all our signage. A lot of our signage on site is hand painted so that also requires maintenance. I manage the social media account and create a lot of the content myself and liaise with all the DJs and our events organiser to design the programming every month.
Design Elevations
